What is it?:
A simple, proven, step-by-step checklist to help you audit your Etsy shop like a top seller. Written by a top 0.3% Etsy shop with 34,000+ sales, this downloadable guide walks you through everything you need to review, improve, and optimise your listings — helping you increase views, boost conversions and feel confident in your shop again.
Description:
If your Etsy shop has been feeling a little quiet lately, or you’re wondering why your listings aren’t converting like they used to, this Etsy Audit Checklist is for you.
Created by Letterbox Love (a top 0.3% Etsy seller with over 34,000 sales) this checklist gives you a clear, actionable framework to review your shop and listings with confidence. It’s the exact process we use when we optimise our own Etsy store, and now you can follow it step by step too.
Inside, you’ll find a simple and friendly walkthrough covering:
Thumbnails & product photos
Titles, keywords & tags
Product descriptions
Shop branding & trust signals
Pricing & shipping checks
Conversion clues (including the famous 40-Click Rule!)
Analytics & insights
Customer experience essentials
Whether you’re brand new to Etsy or a long time seller in need of a refresh, this checklist will help you identify gaps, make improvements, and understand where to focus your time and energy.
It’s designed to be:
✔ Easy to follow
✔ Beginner-friendly
✔ Practical and results-focused
✔ Printable or digital
✔ Repeatable (use it monthly to keep improving)
You don’t need to overhaul your entire shop, just make a handful of meaningful tweaks. And this checklist shows you exactly where to start.
What’s Included:
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1x PDF download (instantly delivered)
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Full Etsy Shop Audit Checklist
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Step-by-step prompts to review your own listings
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Suitable for all product types
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Mobile & printer friendly
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BONUS: Seller mindset reminders to keep you motivated
Perfect For:
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Etsy beginners
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Sellers struggling with views or sales
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Anyone wanting to improve their listing quality
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Shop owners preparing for seasonal sales
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Creators who want more confidence and clarity in their shop strategy
How to Use It:
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Download the PDF instantly after purchase
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Open on your phone, laptop or print it out
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Audit one listing at a time or your full shop
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Apply the improvements and watch your shop level up
Please note is a digital product, no physical item will be shipped.
Due to the nature of digital files, all sales are final. © Letterbox Love 2025 all rights reserved.
